At a certain point, the technology that built your business starts to hold it back.

Your team is capable, your product works. But something is getting in the way - slower releases, fragile architecture, team friction, or decisions that feel harder than they should.

That's usually the moment companies call me.

Andy Kelk

I'm Andy Kelk. I've spent 25 years building technology organisations at REA Group, Marketplacer, Australia Post, and Wesfarmers - scaling platforms, growing teams, and making the kind of decisions that are easy to get wrong and hard to undo.

I work with companies as a Fractional CTO, Technical Architecture Partner, or Strategic Advisor.

Find out how I work →

Trusted by companies including

Wesfarmers
Marketplacer
REA Group
News Corp
Australia Post

Recent thinking

Sketch or finished design? The question at the heart of AI coding quality

February 18, 2026

A designer’s sketchbook is a beautiful mess: half-formed ideas, crossed-out attempts, margins full of notes. Nobody expects it to be a finished product...

Continue Reading →

AI Adoption Isn’t a Tool Rollout. It’s a Change Programme.

February 9, 2026

If you treat AI coding tools like any other dev tool rollout, you're going to hit a wall....

Continue Reading →

Focus: The Most Underrated Capability in Modern Business

February 1, 2026

It's one of the most underrated aspects of modern business. Everyone talks about strategy, innovation, execution. But focus?...

Continue Reading →