The short version
I’ve spent 25 years building technology organisations: scaling platforms, growing teams, and making the kind of decisions that are easy to get wrong and hard to undo. I’ve done this at companies ranging from growth-stage businesses to some of Australia’s largest enterprises.
The problems change in scale but tend to come down to the same questions. How do you build technology that supports the business rather than slowing it down? How do you grow a team without losing the things that made it good? How do you make decisions when you don’t have all the information you’d like?
Now I work with companies as a fractional executive and advisor. I bring my experience without the overhead of a full-time hire.
What I’m particularly good at
The situations where I add the most value tend to share a few characteristics:
Platform businesses and marketplaces
I spent five years as CTO of Marketplacer, building and scaling a SaaS platform that powered Myer, Woolworths, Nokia, and others. Before that, iProperty Group across four Asian markets, and REA Group in Australia. I understand how multi-sided platforms work - technically, commercially, and organisationally - and what breaks when you try to scale them faster than the architecture is ready for.
The inflection point from startup to scale-up
Most of my career has been spent at the moment when a company is moving to the next stage and needs to rethink how it works: the team structure, the architecture, and the delivery process. I’ve navigated this transition enough times to know where the bodies are buried. The profitability improvement at Catch didn’t come from better technology alone; it came from understanding that the organisational and technical problems were the same problem.
When the challenge is as much organisational as technical
Technology decisions don’t happen in a vacuum. Team structure, hiring strategy, technical debt prioritisation, and delivery process are all connected. Solving the technical problems without addressing the organisational ones rarely works, and I’ve learned to look for both at once.
Where I’ve worked
Wesfarmers — 2022 – 2025
CPTO, OneDigital / CPTO, Catch / CTO, OnePass
- Led digital and technology strategy across Wesfarmers OneDigital, serving customers of Bunnings, Kmart, Target, Officeworks, and Priceline
- Seconded into Catch during a business turnaround; responsible for all product and technology across digital, operations, and supply chain
- Contributed to a year-on-year $50M profitability improvement while maintaining delivery continuity
- Led the technical architecture and delivery for OnePass - the transformation of Club Catch into a multi-brand membership programme spanning the Wesfarmers retail portfolio
Marketplacer — 2016 – 2022
Chief Technology Officer
- Grew the engineering organisation from startup scale (~15 people) to enterprise-grade (~75 people) without losing delivery pace
- Built and scaled the SaaS platform supporting major brands including Myer, Woolworths, Fishbrain, Nokia, and BikeExchange
- Responsible for product and technology strategy as part of the executive leadership team
News Corp Australia — 2015 – 2016
Head of Software Engineering
- Led all engineering and testing across some of Australia’s highest-trafficked digital platforms
- Built the team practices and culture that supported reliable delivery at scale during major news events
Australia Post — 2013 – 2014
Head of Technology, Digital MailBox
- Strategic technology lead for a complex platform requiring integration with multiple government and enterprise systems
- Restructured the technology delivery function and introduced agile practices in a traditional enterprise environment
iProperty Group — 2010 – 2013
Chief Information Officer
- Led IT strategy and operations for the ASX-listed regional property portal, serving 20,000+ agents across four Asian countries
- Managed complex multi-country technology operations during a period of aggressive regional expansion
REA Group — 2007 – 2010
Delivery Manager, Customer Experience
- Member of the senior leadership team, leading delivery for realestate.com.au and realcommercial.com.au
- Led a complete front-end re-platform while maintaining full service continuity
Earlier career: Global Head of Integration at Venda (UK), Developer at Ask Jeeves (UK)